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NEW sears logo
25 May 2019 
Hello MLE,
As you may know, Sears announced a new logo on May 1st. Are they still in business? Well yes, their Canadian stores closed a few years ago, but about 400 of their American ones will remain open following a narrow escape from bankruptcy. Of course it's a bit of a "no-brainer" that the new logo looks like the AirBNB logo (middle icon above). However, having just read the rationale behind the Sears logo, and it seems that this rationale has been copied from the Habitat logo (bottom icon above), yet not executed as well:
The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life.
Well, at least not many Americans are familiar with Habitat. I wonder if this new logo is a sign things to come for Sears...
Suzan
Posted in: identities branding -
THE FUTURE of the internet
10 May 2019 
Hi MLE,
Just came across this site that I think you would really like.It is not some new site selling something, but rather it is part of the "Next Generation Internet (NGI) initiative" – the European Commission’s new flagship programme working on building a more democratic, inclusive and resilient internet. The NGI “hopes to empower everyone to take active control in shaping the future: the internet does not just belong to those who hold power today, but to all of us.”It's a beautiful site. An interactive timeline charts the past (eg: "Wikipedia founded in 2001") and the future (eg: "2039 we run out of lithium and can’t make new smartphones.")It also has lots of interesting articles including an interview with Oobah Butler, who famously got a completely fake restaurant to the top spot on TripAdvisor, who shows the flaws in the systems that influence us.It got me thinking about such things as "what happens when your language isn’t supported by apps, websites, and keyboards?"
Enjoy!Posted in: web