Isn't it disappointing when you've got a really great project, but those you share it with don't seem to think it's that great? Isn't it even more disappointing to discover that they don't think it's that great because you didn't communicate it very well?

What is the point of calling out the key part of your project—if no one will take the time to read it all in order to understand it? This key part may as well not exist, right?

Have you thought about the people you are sharing your project with? What are the top three things they are looking for? Are you giving this to them? How long will they realistically need to read through everything?

These are some questions I bring up in a portfolio workshop I've been teaching to  architecture students at Central St Martin's here in London for a few years now. It's popular and I really enjoy it! I would like to open this up to other universities in London, so if anyone out there is interested, please contact me to discuss.

Design students all have the software and skills to put together a portfolio of their work. However, because they haven’t studied graphic design, they often don’t know how to communicate what they need to in a really effective way. And if they are not showing their work in its best light, they may not be getting that job. Or they may not be selling that idea to a client.