Hey hey the MLE,

Just reading my nerdy design blogs. This is quite interesting for a number of reasons. The power of social media, the emotional power vs design power of brands, the power of audience perception of a new brand etc.

Students used social media to launch a campaign to get SFA university to withdraw it's new logo. The new logo took months to create and cost thousands, but the new logo is going in the trash and SFA is sticking with the old logo.

Okay, the new logo is not the most exciting, but I mean really. Some of the most well-loved and well-respected brands were initially launched to melt downs, complaints and crying. People don't like change, but they get used to it. I'm just saying it's a big dangerous to pull a logo so quickly because people are moaning, as this can sometimes mean that a logo can never evolve, or only do so in only safe, uninspiring ways.

The guy who actually designed the original former SFA academic administrator in 1992 in 15 minutes for free. It could be better. Instead of sticking with the old logo, why didn't they at least do some sort of refresh to the old one?

News story here.

Suzan